It’s no secret that social media has completely changed our
everyday lives. That includes how you are buying and selling clothing. Behind
every successful boutique is their Instagram or Facebook, which is used to not
only show locals what’s in the store, but also makes the boutique accessible to
people all over the country. At The Cheeky Bean we are constantly using social
media to facilitate purchases. We post all new merchandise on our Instagram, as
well as put together outfits. I have worked entire days where the majority of
our sales come from women who have seen an outfit posted to Instagram and call
to order—especially out of state. Without social media, our customer base would
be half the size, and thanks to technology we are able to sell clothing to women
all over the country.
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