What You See....
Everyone knows that first impressions can make or break you.
The same is true for every store you step into. Right away you can get a sense
of understanding for what you’re about to deal with—organized, messy, inviting,
closed off. You must always keep in mind what exactly you’re communicating to
customers in both a verbal and nonverbal way. The single most important
nonverbal way of communication I’ve learned throughout my summer at The Cheeky
Bean is merchandising. It’s essential to have a cohesive theme with each rack.
At The Cheeky Bean we tend to keep the clothing in the same color family—blues
and greens, pinks and reds, greys, blacks and whites. It can become a headache
to shoppers to deal with multiple colors, patterns, and lengths when trying to
shop.
We also
keep mannequins in sets of three, all of which wear coordinating outfits. It’s
a great way for us to show customers new merchandise and how to wear it. We
even keep our jewelry tables organized by color and designer, while keeping
overall symmetry on each table. At the end of the day, what you see is what you
get.
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