Wednesday, September 17, 2014

Sophia Henry - Apparel Summer Internship Part 1

The Cheeky Bean
Charlotte, NC

Location, Location, Location.......

When it comes to having your own boutique, where you are matters. The location of your store determines what types of clothing you will carry, price ranges, competition, foot traffic, and overall success. I’ve been able to see this first hand by working at both our Ballantyne Village and South Park locations. Ballantyne Village is full of restaurants and is located across the street from a large office park and next to a country club. Our two largest types of women that come into this store are either businesswomen or housewives. Due to this, we have plenty of garments that could easily be incorporated into a professional wardrobe, as well as flirty dresses, comfortable sweat suits, and trendy maxi dresses, jumpsuits and blouses that would appeal to housewives shopping for both themselves and their daughters. In South Park, our clientele are those of higher income brackets. We carry higher end brands mixed in with some inexpensive basics to create the perfect blended wardrobe.

 
 
 


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