Charlotte, NC
Location, Location, Location.......
When it comes to having your own
boutique, where you are matters. The location of your store determines what
types of clothing you will carry, price ranges, competition, foot traffic, and
overall success. I’ve been able to see this first hand by working at both our
Ballantyne Village and South Park locations. Ballantyne Village is full of
restaurants and is located across the street from a large office park and next
to a country club. Our two largest types of women that come into this store are
either businesswomen or housewives. Due to this, we have plenty of garments
that could easily be incorporated into a professional wardrobe, as well as
flirty dresses, comfortable sweat suits, and trendy maxi dresses, jumpsuits and
blouses that would appeal to housewives shopping for both themselves and their
daughters. In South Park, our clientele are those of higher income brackets. We
carry higher end brands mixed in with some inexpensive basics to create the
perfect blended wardrobe.
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