But this
sounded like a lot of work, so it was decided there had to be an easier way. We
looked into putting each neck into a carton (small box) inside the containers,
so I had to figure out the best size for the cartons and how to orient them in
order to transport 70 necks. There was no best fit, and again we scrapped the
idea. Finally, Steph decided to build a 6 foot crate with drawers for all the
display products – t-bars, triple t-bars, large, medium, and small necks as
well as the miscellaneous items like lamps that needed to go to ATS as well. I
figured out the best way to cut the remaining foam board to put foam frames in
each drawer.
The next
week I was painting and sanding for the display tables. Once the parts for six
small tables were dry, we had to figure out how best to fit them into other
cartons to transport them to the show. A lot of this didn’t make total sense to
me until we arrived at ATS and had to unpack and build the booth – then
everything clicked.
I sat in
on my last product development meeting. There was a pair of teardrop earrings
that came in moody, fall colorways that needed a name. Kelly (product
development) and Steph decided they could be called the “Katherine” earring if
I “wouldn’t mind.” Um, of course I didn’t mind. I mind so little that now I’ll
have to go back to Fornash and buy them.
It wasn’t all work at Fornash, in fact there was even drama on the high seas on our boat trip. One day we left work early to go on a boat trip from the Pentagon Lagoon to Georgetown. Food and drinks and even paddleboards were provided, and it was nice to get to know everyone outside of work. The team was so inclusive and friendly – I'm going to miss everyone. There was a police boat presence on the outing; since apparently you cant have a photoshoot on the bow while you're underway (but mostly I think the lonely police boater wanted a chance to talk to our model).
I had been waiting all summer to attend ATS (hard to believe, but I was even more excited than learning to use the silhouette machine). We left early by bus for New York on a Saturday, and I had no idea what I was in for. The girls do all of the assembly to make the booth look so beautiful, and it takes hours of pretty physical labor. There was climbing, ratcheting, screwing, stacking, building – and that was just for the tables and walls, not even the display jewelry. Figuring out the best way to merchandise the expansive Fornash collection took some brainpower. By the end of setup, we had a table of new merchandise, as well as new merchandise that was “glitzy and glammy.” Along the walls we had earring trays; spade jewelry was together in a corner; scarves, cardigans, and ponchos hung on a bar; and enamel bracelets had their own rack. The booth was bright orange and navy, and just looked like fun.
ATS is
held in the Javits Convention Center near the Lincoln Tunnel, in a large
geometric building that looked like it was made of glass. Javits was hosting
three different shows at the time: Fame, Moda, and ATS. The show was organized
in rows and rows of booths, with a snack and lunch bar in the back. All day
Ericka, Kelly, and I hung out in the booth, greeting buyers and answering any
questions they had, while pitching as many products as possible. Such a
sales-oriented position was new to me, and at first I just watched and tried to
be helpful without getting in the way. This worked until we had three buyers at
once and I had to finally start selling. I wasn’t great but I wasn’t terrible
either – on the third and final day, Tuesday, I was doing much, much better. We
even beat our sales goal!
On my last days of work I said goodbye to the vinyl machine by monogramming a lot. I even did some PR work with Mutterick McCall Patterns, since one of their directors really likes Fornash jewelry. He asked for some product to use in their FW14-15 shoot, so I chose some pieces to send based on the colors and concepts he gave us.
I had a
great summer with Fornash. ATS was the culmination of everything I had learned
with them, and an incredible experience. The jargon and concepts we learned in
Sourcing, Fashion Retail Concepts, Clothing and People, Consumer Behavior,
Apparel Product Development, and Fashion Presentation Techniques were all at a
minimum touched on during my internship, and many concepts were even necessary
to have prior knowledge of. I felt prepared by my professors for the work I
did, and feel more prepared to be a professional in this industry after graduation
as a result of the summer.
Thanks again to everyone at Fornash for all of your
help, you made my internship amazing.